Beko is a major Turkish appliance and consumer electronics brand founded in 1955. Over the decades, Beko has become the UK’s no.1 best-selling large home appliance brand and one of the world's top 10 largest home appliance brands. Beko makes appliances like fridges, freezers dishwashers, washing machines, tumble dryers, air purifiers, and even irons. The brand has sold over 30 million appliances since 1990 and 2.9 million products are distributed every year. A proud achievement of the brand is receiving acclaim with the Real Leader’s Top 200 Impact Companies of 2022 list, ranking 20th overall. The Real Leaders Impact Awards list, which is given every year, appreciates the social and environmental efforts of the world’s leading companies to make the world a better place with their efforts and business practices.
Health and Convenience
Beko as a company has chosen to focus on innovation to make customers’ lives more convenient as well as healthier. They have concentrated their focus on developing products that prompt their customers to live a healthier lifestyle, from designing and manufacturing energy-efficient products and investing in resource efficiency in production as well as nutrient-saving kitchen appliances like refrigerators that preserve your food for longer. With this, they feel that their products allow you as their customers to live better lives and focus more on your family and its dynamics.
We are all connected
Beko has realized that we are all connected, humans, the earth, and Beko as a brand and together we have a responsibility for ensuring our planet is healthy and sustainable for the next generation. Beko is involved in a number of projects like their global initiative to fight childhood obesity in the form of their program #EatLikeAPro – this project recognizes that childhood obesity is on the rise globally and with the project they want to help parents and children lead a healthier lifestyle. They partnered with professionals across different fields to showcase how they eat healthier and how eating healthier has benefited them by maximizing their performances and thus encouraging children to reach their full potential too.
Other projects that are more specialized include Beko and Water.org joining forces to help provide Kenyans access to safe drinking water. As a brand that recognizes the importance of a healthy planet and our interconnectedness as humans, the project aims to empower 10 000 Kenyans in need with safe water or sanitation solutions and thus also helping a community in dire need.